Will Blackberry be redundant?

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Research In Motion (RIM) had a fantastic idea -- send your email directly to your phone. It introduced Blackberry (BBerry) device as well as an email service.

This idea becomes a big business. If you are in Malaysia and using Maxis, you will be paying RM150 monthly for this push mail service.

If RIM can do it, so can others.

Two companies responded: Nokia and Google. The more people buy BBerry devices, the less sales go to Nokia. The more people subscribe to BBerry email service, the less people will use Google's Gmail.

Of course, Nokia wants a chunk of the pie. Nokia has the capability -- it produces mobile device, network equipment and writes programs. It then came up with Nokia E71 device and introduced email.nokia.com service. The service is free for now. So, Nokia responded with hardware and software.

Another powerhouse in communication is Google. It came up with Gmail for mobile phones and BBerry device. The software and email service are free. It did not introduce hardware; instead, it came up with Android, a platform (operating system) for mobile phones and let device manufacturers produce the hardware. Android is free, too. The first Android product is HTC G1. More are coming.

In the very near future, I foresee that Nokia and Google will come up with Blackberry-equivalent email-in-your-mobile solution or better. Nokia will be charging a premium for this service. Google will probably keep its business model; i.e. free for public and with option to go corporate for a premium.

And when that future arrives, who wants to pay a bomb for Blackberry service?

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